Strategic Partner

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Ahmad Salah

Strategic Partner

Ahmed Salah is a customer-focused Senior Executive/Consultant with 35 years of world-class management, commercial and technical experience in Europe and Middle. Ahmed’s experience spans the Private and Public Sectors. Most recent positions held include:

  • Ministerial Advisor – Ministry of Tourism & Antiquities
  • Strategic Consultant – European Union
  • Group Chief Sourcing, Logistics and Quality Assurance Officer – Orange Jordan
  • Group Chief Quality Assurance & Processes Officer – Orange Jordan
  • Chief Human Resources Officer – Orange Jordan
  • Chief Sales Officer – Orange Jordan
  • Head of EMEA Business Management – British Telecommunications
  • Business Systems & IT Strategy Manager – British Telecommunications

Ahmed is an outstanding performer with an excellent track record of achievements. Ahmed possess a comprehensive & highly-developed set of business management skills including Program Management, Transformation Programs, Strategy/Business Planning, Organizational Governance, Business Process Re-engineering/Optimization, Quality Management Systems, Customer Experience/Voice of Customer, Performance Management, HR Management, Procurement, Logistics, , Internal Audits, Project Management etc.

Ahmed is fluent in English and Arabic with considerable experience of Europe, Middle East & Africa (EMEA) region including UK, Jordan, Egypt, Iran, Sudan, Morocco, Malta and Zimbabwe, plus consultancies with international organizations including the European Union, International Telecommunications Union (ITU), the Commonwealth Telecommunications Organization (CTO). Ahmed also served as member of the Board of Directors for a number of organizations.

Ahmed is the author of the “Holistic Business Excellence Model”.

Ahmed holds dual nationalities (Jordanian & British).

ACHIEVEMENTS AT A GLANCE:

Dates Employer Position Achievements
2003 - 2014




  • Chief Sourcing, Logistics & Quality Assurance Officer
  • Chief Quality Assurance & Processes Officer
  • Chief Human Resources Officer
  • Chief Sales Officer
  • Achieved sourcing savings of JD over 100 million
  • Reporting directly to CEO and on numerous occasions acting CEO
  • Achieved eight ISO 9001:2000 certificates
  • Won the France Telecom Group ‘Transformation Process’ award
  • Member of France Telecom Elite ‘Entrepreneurs’ team
  • Led the Jordan Telecom Group ‘Integrated Operator’ transformation
  • Member of the executive team to turn around the fortunes of Mobilecom (Orange) by achieving the following results:
    • Increase in subscriber base from 216k to 2.1m
    • Increase in revenue from JD 40m to JD 180m
    • Transformed Mobilecom into a profitable enterprise resulting in annual net profit of JD 48 million instead of loss-making (JOD -4.5 million)
2000 – 2002 Concert Communications (BT & AT&T)
Head of EMEA Business Management – Wholesale IP & Bandwidth
  • Responsible for a P&L of $70 million
  • Delivered 151% against revenue target
  • Secured contracts of up to $9 million each.
  • Increased contract renewals/upgrades from 25% to 50%
  • Recovered $8.5 million of bad debts
1996 – 2000 British Telecom

Business Systems & IT Strategy Manager
  • Customer satisfaction rating of 96%
  • Developed “under-declarations” system resulting in recovery of £11 million
  • Reduced maximum response time to desktop faults/queries from 12 hour to one hour
  • Provided in-country consultancy to PTTs in Jordan, Egypt, Qatar, Iran, Sudan, Morocco, Malta, Zimbabwe, Trinidad and Tobago
  • Provided consultancy to the ITU and CTO
1992 - 1996 British Telecom

Systems & Data & Architecture Consultant
  • Won company-wide recognition for delivering the ‘BT Systems Encyclopaedia’.
  • Brought together, for the first time, all information pertinent to the top 1500 computer systems in BT into a single, authoritative repository
1986 - 1992 British Telecom

Senior Analyst/Programmer
  • Leading member of the development team for BT International Settlement System which handled £1.4 billion/annum


EDUCATION:

(1980-1984) B.Sc. (Hons) in Computer Science - Leicester Polytechnic (De Montfort University), UK
(1977-1979) Two ‘A’ Levels, one 'AO' Level - Bexhill Sixth Form College, Bexhill, Sussex, UK
(1972-1977) Six ‘O’ Levels - Claverham Community College, Battle, Sussex, UK

PERSONAL DETAILS:

Date of Birth: 8th August 1959
Marital Status: Married, two children
Nationality: Jordanian/British